Media Box Releases

Promoting the Food Economy: A Recipe for Success

Award-winning chef Ian Orr insists that quality and affordability can sit side-by-side at the dinner table when it comes to Browns Bistro. 

Now showcasing at The Magnet Bar in Culmore Road, Browns Bistro combines quality produce, locally sourced ingredients, a unique skill set, all at an affordable price. 

At a launch event attended by up to 100 people last night, Managing Director of The Magnet, Marcus Roulston said, “the Browns brand is evolving into a suite of restaurants and eateries. We have a vision to expand our strong business ethos of quality at an affordable price in Derry, Belfast and beyond.  Browns are in town and we are here to stay.  We know good food and we are passionate about high standards in cooking but also in terms of our ingredients. Combine that with our commitment to the local food economy and you get a great meal at a great price. There is no compromise at Browns Bistro.”

Browns Bistro is led by Executive Chef Ian Orr who has massive international experience in the restaurant industry. Commendations by the Bridgestone Guide and the Michelin Guide sum up his aptitude and appetite for success.  And in fact Ian has no intention of quitting while he is ahead.

Addressing guests at the launch of Browns Bistro he spoke about his desire to win a Michelin star for Northern Ireland, which hasn’t seen one in the province for a few years.

“There are five Michelin Stars in Ireland, but all of them are in Dublin.  There was one previously in Northern Ireland and I have challenged myself to win it back.  We are so cultured when it comes to food and our produce is sold worldwide, so it’s just what we deserve.”

Ian is also head Chef at Browns Restaurant and Champagne Lounge on Bonds Hill in the Waterside in Derry and it is here that he hopes to gain his Michelin Star.  His deadline for winning it also coincides with Derry’s City of Culture in 2013, and he believes this will add to the valuable publicity that the city will get.

Among the attendees at Browns Bistro launch were members of the media, food writers, local businesses and loyal customers.  Served canapés and mulled wine, it was described by one guest as “an evening promoting great food, great produce and celebrating the best of the North West.  We need to do this type of thing more often.  We need to showcase successful businesses and how they support the local economy."

For more information on upcoming events and a profile on Ian Orr like The Magnet Bar and Restaurant on Facebook or log onto www.brownsbistro.com.