Media Box Releases

Big Names & Setanta Broadcast Boost Europe’s Strongman Finals

Setanta Sports will broadcast Europe’s Strongest Man Finals Under 90kg taking place in Letterkenny on the weekend of 14-15 September.

The news comes as organisers also confirm participation of two major names in the sport. Darren Sadler, nick-named Pocket Rocket and former 105kg World Strong Man will act as Head Referee over the two days.

Meanwhile, Laurence Shahlai, also known as Loz, former World Strong Man Finalist and current joint holder of the Strongman deadlift world record, will act as MC and Event Presenter.

Organiser Dave Warner says, “the confirmation of Sadler and Shahlai coupled with news that Setanta Sports will broadcast this event proves the international appeal.”

Nigel Drein of Motiv8 Fitness in Letterkenny who has come on board to secure the event for Lettereknny says, “this is a real boost for our plans. We are currently signing up sponsors and with news of Setanta Sports broadcast we are more than offering value for money for our corporate partners. It also showcases Letterkenny to an international audience and is good for business here generally.”

Up to 14 national winners from across Europe will descend on Letterkenny in a bid to lift the title of Europe’s Strongest Man Under 90kg 2012. Already finalists from the UK, Poland and Norway have been confirmed.

The Friday evening events including weigh-in will take place at the Clanree Hotel while events on Saturday take place in Letterkenny Town Park. Main Sponsors of the event are Letterkenny Town Council.

For more information on the European Strongman Championships or to enquire about sponsorship opportunities contact Nigel Drein, Motiv8 Fitness on 085–7298898 or Joanne Sweeney-Burke, Media Box on 087-6237373 or email Joanne@mediabox.ie

Log onto Europe’s Strongest Man Under 90kg on Facebook or follow @ESMU90 on Twitter.

ENDS.

Notes to Editors:

Media Contact:

Joanne Sweeney-Burke,Media Box

00353 74 9168478 or 00353 87 6237373

joanne@mediabox.ie www.mediabox.ie

Further information on Head Referee, Darren Sadler visit http://www.theworldsstrongestman.com/athlete/darren-sadler/

Further information on Presenter & MC, Laurence Shahlai visit http://www.theworldsstrongestman.com/athlete/laurence-shahlaei/